【SmartM解讀】2017年網際網路趨勢：用戶數成長、智慧型手機銷售量成長、網路廣告支出成長、電商迅速發展、行動遊戲成長、雲基礎設施成長、行動支付市場成長......。
6月1日凌晨，有「網際網路女皇」之稱的華爾街證券分析師瑪麗・密克（Mary
Meeker），在美國Code大會上發布了2017年的網際網路趨勢報告。這也是她第22次（SmartM註：第一次報告是在1995年，當年瑪麗・密克還在Morgan
Stanley擔任分析師，因為承銷第一家網路公司Netscape股票上市所做的研究報告，當年她首度採用的指標，包括Page
View、Eyeball等，至今仍是評估網路企業的重要指標）公佈年度網際網路報告。
以下為報告要點：
全球網際網路用戶數已超過34億，比去年同期成長10%，網際網路全球滲透率達到46%。其中，印度網際網路用戶數達到3.55億，比去年同期成長8%，僅次於中國全球第二大網際網路市場。
全球智慧手機出貨量成長3%，2015年成長10%，2014年為28%，增速持續放緩。
2016年，全球網路廣告支出達370億美元，成長22%，2015年成長20%。預計在未來6個月內，網路廣告支出將超越電視廣告。其中，行動廣告增速已經超越PC廣告。
得益於電子商務的迅速發展，全球包裹數量持續增長，2016年成長率為9%。隨著亞馬遜等電商巨頭紛紛開設實體店，線下零售店倒閉數量打破了20年來的紀錄。
手遊開始迅速滲透人們的日常生活，從2015年7月到2017年3月，全球玩家每日玩手機遊戲的時間長度成長33%。
與此同時，全球電競月觀看數達到1.61次，去去年同期成長40%。
雲基礎設施迅速成長，佔有率正逐步接近傳統數據中心。2016年，全球公有雲與私有雲基礎設施建設支出達360億美元，占IT基礎設施建設總支出的37%，比2014年成長37%。
中國網際網路已進入「線下娛樂和共用出行的黃金時代」。中國行動網際網路用戶數已破7億，比去年同期成長12%。
線上娛樂方面，2016年，網際網路已經占據中國用戶55%的媒體時間，行動網際網路使用時間長度超過電視。
與此同時，付費內容崛起，中國消費者越來越願意為網路遊戲、線上直播、線上視頻等娛樂內容買單。
在遊戲市場，2016年，中國超過美國，成為全球第一大遊戲市場。其中，騰訊和網易成為全球行動MOBA和MMORPG遊戲的領軍者，行動遊戲創新帶來收入快速成長。
在共用出行市場，中國已經走在世界前列。目前，中國每年共用出行次數已過百億，占全球市場比例的67%。
中國行動支付市場迅速發展，百元以下小額交易占比快速成長，逐步取代現金。
中國電商在全球各大市場中滲透率成長最快，占全國社會商品零售總額15%。
最後，中國線上廣告收入達400億美元，比去年同期成長30%。
全球網際網路市場領導企業：蘋果、Google、亞馬遜、Facebook、騰訊、阿里巴巴等公司。
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延伸閱讀
資訊圖表》5G經濟學來了！5G技術，拉抬各產業升級、提升全球經濟
原文出處
36Kr
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